JIM ROWLEY, Chief Executive Officer, Crunch Fitness
Jim Rowley serves as the Chief Executive Officer of Crunch Fitness. A 27-year veteran of the fitness industry, Jim leads the executive team responsible for day-to-day operations, franchising, development and marketing of the brand’s 315+ locations across its Crunch Signature and Crunch Franchise portfolio. After serving in the Marine Corps, Jim entered the fitness industry at 24 Hour Fitness. During his 16-year tenure, Jim held multiple management positions across virtually all the company’s disciplines, from club General Manager to Senior Vice President of Fitness, where he developed a national fitness program that generated $300+ Million annually across 420 locations. His final role at 24 Hour Fitness was Division President, responsible for leading 225 fitness centers, over 8,000 team members and $750 Million in annual revenue.